Shreeji Thali
Filled a subscription kitchen from a standing start - 150+ paying tiffin subscribers inside a focused delivery zone.
150+ tiffins subscribed. A new kitchen went from zero recognition to a recurring-revenue subscriber base inside its delivery radius.
Tiffins subscribed
Revenue model
Delivery zone owned
Client
Shreeji Thali
Industry
Food & Tiffin Services
Location
Nagpur, India
Role
Digital Strategy • Website • Content Creation • Influencer Marketing • Lead Generation
Year
2025-2026
Engagement
Growth package - digital growth and customer acquisition
The Challenge
Where they started.
The service was strong offline, but the customer journey was manual: every enquiry needed a WhatsApp thread or a phone call. The real question was not 'how do we promote the tiffin service?' It was 'how do we build a system where marketing leads directly to registrations?'
The Approach
What we did.
- 01
Built an online tiffin booking journey - discover, understand, register, book - to remove manual coordination.
- 02
Created a client dashboard so registrations, customer data and analytics sat in one place instead of scattered messages.
- 03
Produced a content engine of 30+ reels and 20+ posts built around food, service clarity and trust.
- 04
Introduced local influencer marketing to reach audiences beyond the existing following.
- 05
Ran lead-generation campaigns with a clear objective: interest to registration, not vanity reach.
The Result
The outcome.
150+ registered tiffins, a repeatable subscriber acquisition loop, and a kitchen planning production against predictable demand instead of guesswork.
Stack
- Meta Ads
- Influencer Marketing
- Content Creation
- Lead Generation
- Web Development
- Analytics
What we shipped
Deliverables.
- Customer-facing tiffin website with online registration
- Client dashboard with bookings, customers and analytics
- 30+ reels and 20+ posts
- Influencer marketing programme
- Lead-generation campaigns and audience targeting
- Integrated acquisition journey from content to booking
What changed, side by side.
Booking
Manual enquiries and coordination
Online tiffin registration
Customer journey
Word of mouth to enquiry
Content to website to registration
Data
Scattered manual records
Centralised dashboard and analytics
Marketing
Traditional local promotion
Content, creators and paid acquisition
Business outcome
Offline-oriented service
150+ registered tiffins
How it ran
The engagement, phase by phase.
Scope: Digital Strategy + Content + Influencer + Lead Generation
Discovery
Phase 1Service, customer journey, registration flow and business requirements mapped.
Digital infrastructure
Phase 2Customer website, online registration and client dashboard built.
Content engine
Phase 330+ reels and 20+ posts produced around food, service and offers.
Acquisition
Phase 4Lead-generation campaigns and influencer collaborations introduced.
Conversion & measurement
Phase 5Website as conversion point; dashboard connecting activity to registrations.
Ongoing growth
LiveContinuous content, campaigns and creator activity around registrations.
Campaign set
What we ran.
Content engine
Food, tiffin experience and service clarity
30+ reels and 20+ posts in circulation
Influencer marketing
Local creators experiencing the service first-hand
Reach extended beyond the existing audience
Lead generation
Interest to registration, measured at the website
Contributed to 150+ registered tiffins
Studio note
Shreeji Thali did not need social media. It needed a demand system: brand, proof, offer, booking, repeat. Once that chain existed, growth stopped depending on who happened to call.
What's next
The next phase.
- 01Subscription retention and renewal campaigns
- 02Corporate and hostel bulk-order acquisition
- 03Zone-wise expansion supported by delivery data
Want a result like this?
Tell us about your brand in 90 seconds. We'll come back in one business day.
Start the conversation