Verdant
Replatformed the storefront and tripled AOV inside the first launch window.
AOV
Conversion rate
Return rate
Industry
DTC Skincare
Role
Shopify Headless + Art Direction
Year
2024
Services
Ecommerce + Brand World
The Challenge
Where they started.
Verdant had a cult-favorite single SKU and a roadmap for six more. The existing Shopify theme couldn't support editorial storytelling or bundle merchandising, and the brand world felt thinner than the formula.
The Approach
What we did.
- 01
Headless rebuild on Shopify Hydrogen with a Sanity-backed editorial layer.
- 02
Designed a product detail template optimized for ingredient storytelling and bundling.
- 03
Art-directed a new photography system - botanical stills, soft natural light, restrained crops.
The Result
The outcome.
Launch-window AOV grew 3.1×, conversion rate rose 58%, and returns dropped 21% thanks to clearer product education.
Stack
- Shopify Hydrogen
- Sanity
- Klaviyo
- Stripe
What we shipped
Deliverables.
- Headless Shopify Hydrogen build
- Sanity editorial CMS
- Product + lifestyle art direction
- Klaviyo lifecycle flows
- Subscription + bundle merchandising
Digital Door treated our storefront like a magazine and our funnel like a science experiment. Both numbers moved.
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