Identity systems that hold up across every surface
Brand identity design turns positioning into a usable visual system: logo, type, colour, layout, imagery, and rules. Digital Door Agency builds identity systems for Indian companies that stay coherent from a website hero to an invoice, and hands over documented, editable source files.
- Starting investment
- From ₹75,000
- Typical timeline
- 3 to 5 weeks.
- Built for
- Architects, Interior designers, Personal brands, Manufacturing
Who this is for
- Companies whose brand looks different on every asset
- Businesses moving upmarket with a downmarket identity
- Founders launching or rebranding
- Anyone who wants three logo options in 48 hours
What you get
- 01Logo system: primary, secondary, mark, and clear-space rules
- 02Typographic scale and pairing
- 03Colour system with accessible contrast pairs
- 04Layout grids and composition rules
- 05Photography and illustration direction
- 06Iconography set
- 07Core collateral: deck, social, stationery, signage
- 08Brand guidelines document
- 09Editable source files and export kit
How the work runs
- 01
Direction
Strategy review, references, territories.
Week 1 - 02
Concept
Two committed directions, not seven options.
Week 1 to 2 - 03
System
Type, colour, grid, imagery, icons.
Week 2 to 4 - 04
Apply
Real assets to stress-test the system.
Week 4 to 5 - 05
Document
Guidelines and handover.
Week 5
Common mistakes
- Buying a logo instead of building a system
- Colours that fail contrast on screen
- Type licensed for print but not web
- No rules, so the brand drifts within a quarter
- Never testing the identity at 24px
Our checklist
- Logo legible at favicon size
- Colour pairs pass WCAG AA
- Web font licensing confirmed
- Guidelines cover the ten assets you actually make
- Source files organised and handed over
Brand Identity Design FAQs
How much does a logo cost in India?
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Identity systems start at ₹75,000. A logo alone is rarely the thing that solves a brand problem.
How many concepts do we see?
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Two considered directions. Volume of options is a sign of missing strategy.
Do we get the source files?
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Yes, all editable source files and an export kit.
Can you refresh rather than replace?
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Yes. A refresh keeps recognition and fixes the system underneath it.