Paid acquisition judged on qualified leads, not clicks
Performance marketing is paid acquisition run against a business number. Digital Door Agency builds and operates Google and Meta campaigns for Indian companies, with landing pages, creative testing, lead scoring, and reporting tied to cost per qualified lead rather than impressions.
- Starting investment
- From ₹60,000 per month
- Typical timeline
- Live in 2 to 3 weeks. Reliable read on cost per qualified lead by week 6 to 8.
- Built for
- Healthcare, Education, Real estate, SaaS
Who this is for
- Businesses with a proven offer that need volume
- Companies with a working sales process and spare capacity
- Founders whose current agency reports clicks, not leads
- Businesses with no offer clarity yet
- Anyone expecting profit in week one
What you get
- 01Account audit and measurement fix: GA4, conversions, offline imports
- 02Offer and funnel design
- 03Landing pages built for the specific ad promise
- 04Campaign structure and budget plan
- 05Creative production and a structured testing calendar
- 06Audience, keyword, and negative-keyword management
- 07Lead scoring and CRM feedback loop
- 08Weekly optimisation and monthly reporting on CPQL and CAC
How the work runs
- 01
Audit and measure
Fix tracking before spending more.
Week 1 - 02
Build
Offer, landing pages, campaign structure, creative.
Week 1 to 3 - 03
Launch and learn
Controlled spend, fast creative iteration.
Week 3 to 6 - 04
Scale
Push what works, cut what does not, expand channels.
Ongoing
Common mistakes
- Sending paid traffic to the homepage
- Optimising to form fills that sales never calls
- Changing everything at once, learning nothing
- No offline conversion import on long B2B cycles
- Judging month one on profit
Our checklist
- Conversions defined and verified in GA4
- One landing page per ad promise
- Lead quality scored and fed back to the platform
- Creative testing calendar running weekly
- CPQL and CAC reported, not CPC
Performance Marketing FAQs
Google or Meta first for B2B in India?
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Google captures existing intent and usually produces better first leads for B2B services. Meta wins on cheap reach and creative-led demand generation.
What ad budget do I need to start?
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Enough for statistically meaningful data, typically ₹75,000 to ₹1,50,000 per month in most Indian B2B categories, plus the retainer.
Do you build the landing pages?
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Yes. Ads sent to a generic homepage waste budget.
How do you measure lead quality?
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Scored in the CRM by fit and stage, then imported back as offline conversions so the platform optimises for real pipeline.