Dr. Shweta Dubey
Turned 18+ years of clinical expertise into a recognised personal brand that generates its own patient and programme demand.
An expert became a category authority online - with content, web and webinar funnels that convert credibility into booked conversations.
Positioning
Demand path
Owned audience
Client
Dr. Shweta Dubey - Holistic Healing Hub
Industry
Holistic Wellness / Personal Brand
Location
Lucknow, India
Role
Personal Branding • Social Media Strategy • Content • Web • Lead Generation
Year
2026
Engagement
Scale package - personal brand and lead generation
The Challenge
Where they started.
Expertise was spread across disconnected touchpoints. Audiences could encounter the work but had no clear next step - no structured way to register, apply or enquire.
The Approach
What we did.
- 01
Made Dr. Shweta's voice, expertise and professional identity the centre of the communication strategy.
- 02
Built a content direction around authority, education and trust rather than generic wellness posting.
- 03
Produced content that made clinical expertise accessible without diluting credibility.
- 04
Planned webinar communication so expertise-led topics became structured acquisition moments.
- 05
Developed the website and dedicated landing pages as focused conversion journeys.
- 06
Connected social, webinar, website and landing pages into one discovery-to-enquiry path.
The Result
The outcome.
A recognised expert brand with an owned audience, a clear path from content to consultation, and enquiries that arrive already trusting the practitioner.
Stack
- Brand Strategy
- Personal Branding
- Social Media Strategy
- Content Creation
- Website Development
- Landing Page Development
- Webinar Strategy
- Lead Generation
What we shipped
Deliverables.
- Personal branding strategy
- Social media strategy and content themes
- Personal-brand content production
- Webinar campaign planning and creatives
- Website
- Lead-generation landing pages
- Connected social-to-web lead journey
What changed, side by side.
Brand positioning
Expertise across disconnected touchpoints
Personal brand centred on her expertise
Social media
Posting-focused presence
Strategic content built on authority and trust
Webinars
Promoted independently
Connected to the wider acquisition strategy
Website
Limited digital journey
Professional site supporting credibility and discovery
Lead generation
Interest with no clear next step
Landing pages designed for focused conversion
How it ran
The engagement, phase by phase.
Scope: Personal Branding + Content + Web + Lead Generation
Discovery & positioning
Phase 1Expertise, audience and personal-brand goals.
Brand strategy
Phase 2Communication direction and content pillars.
Content & social
Phase 3Authority-building content, managed consistently.
Webinar planning
Phase 4Promotional structures around audience acquisition.
Website & landing pages
Phase 5Web experiences built for credibility and capture.
Optimisation
OngoingContent and conversion refined against response.
Studio note
Personal branding works when expertise becomes recognisable, trustworthy and easy to act on. The strategy was less about visibility and more about giving interested people somewhere to go.
What's next
The next phase.
- 01Evergreen webinar funnel with automated follow-up
- 02Long-form authority content for search visibility
- 03Programme-specific landing pages by concern
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