Lattice OS
Rebuilt the marketing surface - 41% increase in trial conversion.
Trial conversion
Bounce rate
Pages shipped
Industry
SaaS Platform
Role
Marketing Site + Growth
Year
2025
Services
Marketing Site + Growth
The Challenge
Where they started.
Lattice OS had outgrown a templated marketing site. Pages were inconsistent, the IA fought their sales motion, and organic discoverability had plateaued.
The Approach
What we did.
- 01
Restructured IA around buyer journeys - product, solutions, and proof.
- 02
Designed a motion language that signals quality without slowing time-to-content.
- 03
Built a programmatic SEO engine generating high-intent landing pages from product data.
The Result
The outcome.
Trial conversion climbed 41% in 60 days, bounce dropped 32%, and the team shipped 28 net-new pages from the new system.
Stack
- TanStack Start
- Framer Motion
- Vercel
- Segment
What we shipped
Deliverables.
- Information architecture + site map
- 28 marketing + solutions pages
- Programmatic SEO engine
- Motion + interaction language
- Analytics + Segment instrumentation
We finally have a marketing surface that ships at the pace our product does. The conversion lift paid for the engagement in the first month.
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