Northbound
Elevated positioning and a 2.4× lift in qualified pipeline within one quarter.
Pipeline lift
Time to launch
Lighthouse
Industry
Climate Tech
Role
Brand System + Marketing Site
Year
2026
Services
Brand Identity + Website
The Challenge
Where they started.
Northbound's science was world-class, but the brand read like a lab report. Enterprise buyers couldn't quickly tell what they sold, who it was for, or why it mattered now.
The Approach
What we did.
- 01
Re-articulated positioning around commercial outcomes, not research depth.
- 02
Built a modular identity system - typography, motion, and a restrained palette tuned for executive audiences.
- 03
Shipped a flexible Next.js + Sanity marketing surface their team can extend without design debt.
The Result
The outcome.
Within one quarter, Northbound saw a 2.4× lift in qualified pipeline, a 9-week launch from kickoff, and a 99 Lighthouse score across primary templates.
Stack
- Identity
- Design System
- Next.js
- Sanity
What we shipped
Deliverables.
- Brand strategy + positioning
- Identity system (logo, type, color, motion)
- Design system tokens + component library
- 28-page marketing site on Next.js + Sanity
- Launch playbook and team handoff
Digital Door rebuilt our brand and site without slowing the business down. The week we launched, our pipeline curve changed shape.
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